Preetika Gupta
I'm an MBA student at XLRI Jamshedpur with 4.5 years of diverse professional experience. I began my career at Accenture as an Associate Software Engineer before transitioning into the healthcare consulting space at ZS Associates, where I spent over three years helping Fortune 100 pharmaceutical clients navigate complex sales and marketing challenges through primary market research and decision analytics. During this time, I led high-impact projects and mentored junior team members. Prior to joining XLRI, I took on a consulting role at Trinity Life Sciences, working on strategic challenges in the rare disease therapeutics space. Across these experiences, I've continuously strived to solve complex problems with innovation while fostering a collaborative team environment, believing that analytical rigour and empathy together are the foundation of effective leadership.
Work experience
49 months in total
- Accenture Solutions Pvt. Ltd.2 months
- ZS Associates39 months
- Trinity Life Sciences8 months
Career highlights
Consultant, Trinity Life Sciences
- Led an end-to-end demand assessment for a rare asset, delivering executive-level insights and strategic recommendations to support a biotech client’s commercialization planning
- Synthesized global demand insights for an asset across 8 markets, shaping pre-launch strategy and forecasting implications across 3 market-share scenarios
- Coordinated cross-functional workstreams between India and onshore stakeholders, maintaining seamless project continuity and collaboration across global time zones
- Mentored junior team members on survey design, insight synthesis, and client storytelling across 3+ concurrent engagements, strengthening team capability and delivery effectiveness
Decision Analytics Associate Consultant, ZS Associates
- Led primary market research engagements for Fortune 100 pharmaceutical clients, delivering data-driven insights and strategic recommendations to solve complex sales and marketing challenges
- Synthesized insights from multiple research studies into strategic recommendations for senior client stakeholders, influencing launch preparedness and portfolio prioritization decisions across 3+ brands
- Supported go-to-market strategy development for a client’s oncology therapy and companion diagnostic by leading message-testing research with 70 physicians across 25 concepts to refine the pre-launch communication strategy
- Optimized messaging strategy for a client’s product launch through primary research with 149 physicians, contributing to a projected 15% increase in adoption and strengthening competitive positioning against new market entrants
- Assessed the 2030 launch potential of a client’s product through a multi-scenario demand estimation study involving 118 physicians, generating strategic insights to guide go-to-market planning and commercialization decisions
Decision Analytics Associate, ZS Associates
- Executed 15+ global market research engagements spanning opportunity assessments, message testing, and performance tracking, delivering actionable insights and strategic recommendations for Fortune 100 pharmaceutical clients
- Implemented an awareness tracker study for a Fortune 100 client’s oncology brand with ~150 physicians, identifying competitive threats and refining sales force targeting strategy
- Conducted a post-clinical trial readout tracking study with 185 physicians to identify shifts in prescribing behavior and guide positioning strategy for a newly approved indication
- Evaluated the competitive impact of a new market entrant on a Fortune 100 client’s portfolio through physician research with 109 respondents, forecasting market implications across lines of therapy
- Executed multiple awareness tracking and demand estimation studies for Fortune 100 pharmaceutical pre-launch assets, uncovering key adoption drivers and barriers to support go-to-market and commercialization strategy
Achievements
- Recognised with the “People’s Choice Award – The Team Player” at ZS Associates for leadership, mentoring, and cross-functional collaboration in consulting and analytics
- Achieved top-tier performance ratings across multiple review cycles, contributing to increased client-facing responsibilities
- Secured 2nd place in the Girls category at JIIT Youth Marathon among college-level participants
Certifications
- Fundamentals of Marketing Strategy - March, 2026 (Coursera)
- Artificial Intelligence in Marketing - June, 2026 (Coursera)
