Dhruv Prakash
With 5+ years of experience in technical product communication and B2B SaaS GTM in the Electronic Design Automation and AI industries, I bring seasoned expertise in communicating highly technical solutions to drive user success and stakeholder communication. I started my career in product marketing at Algo8 AI, where I led outbound campaigns and go-to-market execution for AI/ML products, before moving into a technical communications and process automation role at Cadence Design Systems, where I owned documentation and delivery workflows for enterprise PCB and IC design software. I've worked across the full spectrum of go-to-market; from lead generation and multi-channel digital marketing campaigns to user-facing product documentation, and internal process transformation, giving me a lens that connects how products are built with how they're sold and communicated. I thrive in roles at the intersection of technology and communication, with a track record of taking initiative and ownership, driving efficiency at scale, and delivering consistently.
Work experience
69 months in total
- Cadence Design Systems49 months
- Algo8 AI17 months
- ideaForge3 months
Career highlights
Technical Communications Engineer @ Cadence Design Systems
- Managed user documentation for 3 specialised PCB and package design tools, translating complex workflows into content to drive user success
- Led a 3-member team migrating content for 4 teams to a new CMS, improving standardization and accessibility
- Improved customer success for enterprise semiconductor PCB design software through user-centric content
- Enhanced customer usability by reducing size of shipped content by ~30% by automating unused image removal
- Automated content migration for 230+ books, saving ~40 hrs per writer during annual migration cycles
- Reduced documentation defects and saved ~5 hours per writer by automating the resolution of broken links
- Drove workflow automation and optimization, improving operational efficiency and reliability across systems
- Led document delivery workflows for 12+ annual releases, ensuring users can access to updated documentation on time, every time
- Reduced delivery effort by ~60% in a recurring content delivery process by automating a critical workflow step
- Enhanced customer success across 12+ annual B2B SaaS releases, ensuring delivery of updated content
Product Marketing & Lead Generation @ Algo8 AI
- Worked directly with the CEO & CTO to identify target markets and created tailored solution marketing content
- Built industry & account-specific marketing collaterals for enterprise AI solutions for strategic product positioning
- Led a 5-member team; outbound GTM marketing initiatives and relationship management for AI/ML solutions
- Achieved ~5% conversion rate and brought in high-quality leads, outperforming the industry benchmark of ~3%
- Drove adoption for enterprise AI solutions through workshops, newsletters, and establishing thought leadership
- Secured funding through national/international grants, including Vedanta SPARK, DRDO, IOCL, and the U.S. DoE
Digital Marketing @ ideaForge
- Authored 5 press releases and 3 whitepapers supporting the launch of a mapping and surveying drone
- Automated social media publishing for 2 parallel UAV campaigns, optimizing posting schedules for engagement
Achievements
- Cadence/Pioneer Award: Designed and launched an internal documentation hosting platform
- Cadence/Catalyst Award: Drove automation that reduced effort for a critical delivery workflow by ~60%
- Cadence/Explore What’s Possible: Defined a company-wide process and streamlined content migration
- Cadence/Creator Award: Proactively addressed documentation gaps for IC package design software
- Cadence/Catalyst Award: Recognized for exceptional contributions as a co-delivery editor for the team
- Cadence/Team Player Award: Delivered critical PCB/IC software testing within my first few months
- Cadence/One Cadence One Team Award: For the successful delivery of your first product release
- Best Delegate for Press Corps: at the AWS (Model UN), recognized for excellence in journalism and article quality
Certifications
- Digital Marketing Specialisation (Coursera/University of Illinois, Urbana-Champaign)
- Search Engine Optimisation Specialisation (Coursera/University of California, Davis)
- Market Research Specialisation (Coursera/University of California, Davis)
- Advanced Search Engine Optimisation Strategies (Coursera/University of California, Davis)
