H. Anirudh Gururaj
I’m currently pursuing my MBA, building on 5+ years of experience across sales & marketing, in the manufacturing and building materials industry. I began my career at Saint-Gobain, where I managed product marketing and loyalty programs for the exterior glass segment, leading customer engagement initiatives across 40+ cities and driving successful product launches through data-driven market strategies. I later worked at Tata Steel, managing sales for Tata Pravesh across Andhra Pradesh, Telangana, and Karnataka, where I oversaw distributor networks, retail growth, and cross-functional product launches. Across these roles, I learned to navigate business uncertainties by staying customer-focused, building strong relationships across channels, and fostering an empathetic and collaborative team environment. I believe sustainable business growth comes from understanding customer needs deeply while empowering teams to adapt and perform in dynamic market conditions.
Work experience
64 months in total
- Saint-Gobain India Pvt Ltd40 months
- Tata Steel Ltd24 months
Career highlights
Manager - Sales, Tata Steel Ltd
- Managed a network of 7 distributors across 3 States for their steel doors & windows business, encompassing over 45 dealers, generating an annual revenue of 50 Cr.
- Orchestrated the effective implementation of ATL, BTL, trade schemes, consumer offers, and activations, leveraging weekly market visits and monthly tracking for optimal results.
- Contributed to a strategic project aimed at liquidating unlinked inventory at distributor warehouses, devising incentive schemes, resulting in a decrease of inventory by 20%.
- Supervised a dedicated team comprising 3 territory sales managers, 4 senior sales executives & 1 project sales executive, driving sales efficiently in B2B & B2C channels.
Marketing Executive, Saint-Gobain Glass India Pvt Ltd.
- Developed and managed a loyalty partnership program, across 40+ cities to build strategic relationships, successfully on-boarded 32000+ customers over 16 months.
- Developed go-to-market strategies and curated product schemes & campaigns for channel partners contributing to an 81% overall conversion of sales against targets for 2 new products.
- Achieved the highest organic customer engagement of 20% through various personalized campaigns basis customer profiling & Emo/Eco/Ego strategy via behavioral & geographic
- segmentation.
- Spearheading as the scrum master for two projects aiming at influencer network expansion and customer adoption of digital application, respectively; scaled the customer base by 17% and gained 12% digital adoption over 2 months.
- Generated sales value of over 3.6 Cr by developing & streamlining lead sharing mechanism with internal sales team and influencers, using Salesforce & UniCRM Platform.
Achievements
- Received Annual Excellence Award at Saint-Gobain India Pvt Ltd for my contributions in managing the Loyalty program.
- Two time Division runner up in Toastmasters International - Humorous Speech contest at VIT.
