Samantha Mascarenhas
I'm an MBA student at XLRI Jamshedpur with over 3 years of experience in B2B marketing, product marketing, and account-based strategy within the BFSI and technology sectors. Prior to XLRI, I worked at Quantiphi, where I partnered with global insurance clients to drive growth through strategic marketing initiatives, demand generation, and thought leadership. My experience spans product marketing for AI-driven solutions, where I led go-to-market messaging, product positioning, and the rebranding of Dociphi, contributing to award-winning industry recognition. I have also worked extensively on account-based marketing, event marketing, and analyst relations, leading targeted campaigns and flagship industry engagements such as InsureTech Connect and Google Cloud Next. Across my professional journey, I have enjoyed translating complex technology solutions into compelling narratives that create business impact. From influencing pipeline growth to building strategic marketing programs, I believe effective leadership lies in combining analytical thinking, creativity, and collaboration to solve problems and drive meaningful outcomes.
Work experience
45 months in total
- Quantiphi45 months
Career highlights
Senior Business Analyst - Marketing, Quantiphi
- 3+ years in B2B marketing at Quantiphi, specializing in AI/InsurTech across product marketing, brand positioning, and demand generation
- Led Dociphi's full rebranding and digital relaunch, driving its positioning as an AI/IDP platform for the insurance industry
- Architected ABM programs across 50+ insurance accounts via 1:1 and 1:many campaigns, influencing $1.2M+ in pipeline
- Led event marketing for 8+ global enterprise events, generating $1.8M+ in pipeline and 170+ leads at a single event
- Positioned Quantiphi as a leader in 4 analyst reports — Everest, IDC, Gartner & ISG — through structured briefings
- Generated 480K+ impressions and a 13.6% engagement boost via Dociphi's thought leadership strategy
- Influenced $2.9M+ in revenue across ABM, event marketing, and product marketing initiatives
Achievements
- NA
