The XLRI School of Business Management and Human Resources has been training leaders in theirfields since 1949. In addition to being the country's oldest B-School, it has carved out a unique place for itself as a leading school across the board. MAXI Fair, first held at XLRI in 1979, was a pioneering effort in the field of marketing research and has since been replicated at many other Indian universities. That culture of invention continues today. Before there were Behavioural labs, there was the MAXI Fair.
Management researchers and marketers are increasingly questioning the validity of established findings. Intuitive difficulties like these may now be used to design tests that provide light on the inner workings of the consumer's and individual brain. The Behavioural Lab at XLRI is the first of its kind in India, and it aims to better understand human conduct in both individual and group settings.
The Behavioural Lab is a multidisciplinary research facility devoted to the study of human beings. All XLRI professors, Fellow researchers, and postgraduate students are welcome to utilise the Lab, which is a valuable facility. The Lab's multidisciplinary orientation allows it to interact closely with all the other departments at XLRI, as well as with external research institutes via partnerships with our staff and students.
TThe lab's long-term goal is to become the go-to location for all behavioural and neurological research in the subject of management sciences, therefore it is now in the process of forming partnerships with prominent academics and institutions in the field.
The lab has gone through an extraordinary make over and now boasts of some of tha very latest hard ware -software combination ideal for consumer and behaviour research.
The above facilities are complemented by the following
The MAXI fair, XLRI's marketing event, is widely regarded as the best of its kind. XLRI was the first to propose this idea, which employs projective marketing methods to study consumer behaviour by means of interactive play. Because of our extensive background in managing projective methods, we are now able to tackle more complex problems by incorporating cutting-edge methods from the fields of behavioural and neurological architecture.
The following is a non-exhaustive list of the research projects that we can take up. In case you wish for us to take up any other research project please contact us.
How consumers think, feel, reason, and select between different alternatives.
Coordinators: Dr Tapas R Moharana
Coordinators: Dr. Himadri Roy Chaudhuri