30th January, 2021
The Marketing Association of XLRI (MAXI) is all set to host the 42nd edition of MAXI Fair, the world’s oldest disguised marketing fair and a beloved legacy of the Steel City of India. This is the first time since its inception that MAXI Fair has gone virtual and has also expanded to become a national event. The Fair which has seen a regular footfall of 10,000+ from the residents of Jamshedpur, now looks forward to hosting the rest of the country. The Fair would be hosted online at: https://maxi-xlri.in/fair
The Fair was inaugurated by the Director of XLRI, Fr. Christie who gave the opening address. He was joined by Dean of Academics Prof. Ashis Pani, Prof. Sanjeev Varshney, Prof. P Venugopal, Prof. Giridhar Ramachandran, Prof. Smitu Malhotra, and Prof. Sharad Sarin, the man who had laid the foundation for the inaugural MAXI Fair. The ceremony was hosted by Nikhil Jain, the current secretary of MAXI. All speakers praised the team for their dedication and effort over the last few months which has made it possible to host the first ever digital Fair.
Like every year, MAXI Fair 2021 is backed up by industry giants such as ITC, HUL and Perfetti, which shows the faith that organizations continue to vest in MAXI and XLRI. The team has developed research games which will be hosted online on the website to conduct disguised market research.
Moreover, to keep the crowd engaged, a plethora of events like Dance Mania and Art Attack for Kids, MasterChef and Ms and Mrs Jamshedpur for young men and women and Jamshedpur Favourite Family for families have been designed. Two new event additions in the form of Cricket Mania and Photography have been introduced to capture a wide range of interests of the population.
The most looked forward to event- The Celebrity Night will this year host the glamorous Aastha Gill who has released multiple superhit songs such as DJ wale Babu, Naagin and Buzz. The opening act will be performed by Stavya Kaila who has more than 55k followers on Instagram. The interactive live concert will be held at 6pm on January 31.
All this has only been possible because of the support of the sponsors - Punjab National Bank, Jaivik Farms, Indico Motors, iQuanta, Salts and Scrubs, UCO bank, TYMK, The Dugout along with our partners Jamshedpur City, Renault, Steel City, Hair Story, Youth Incorporated, Seven 11 Connect, Dainik Jagran, Radio City, Closet Hook, AWH and many more.
For event details, participants can register at https://maxi-xlri.in/fair
About XLRI - Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the 'steel city' of Jamshedpur (www.xlri.ac.in). Over the last six decades, the institute has grown into a top-ranking business management school of international repute with a wide portfolio of management programs and research publications. Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organizations and institutions across industry sectors. XLRI has been awarded two prestigious International Accreditations, viz., AACSB - The Association to Advance Collegiate Schools of Business and AMBA - Association of MBAs. XLRI has also earned the National Board of Accreditation (NBA).
About MAXI - The Marketing Association of XLRI, or MAXI as it's fondly known as, is the oldest committee on campus. Established forty-nine years ago, in 1971, MAXI's mandate has been simple - to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process. This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation - be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes - India's first seminar on the applications of Behavioral Research in Marketing.