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Press Release

XLRI to host its annual flagship marketing fair - 42nd MAXI FAIR, first-time-ever on virtual mode

27th January, 2021

XLRI-Xavier School of Management, the premier B School in India is all set to host the 42nd edition of MAXI FAIR, one of the biggest and most respected marketing events in the B-school circuit on the 30th and 31st of January, 2021. The annual disguised Market and Consumer Behaviour Research Fair conducted by the Marketing Association of XLRI or MAXI.

MAXI FAIR is one of Jamshedpur's biggest events, and for the first time, it has gone virtual, now looks forward to hosting the rest of India. The two-day marketing extravaganza continues to carry on the legacy and promises to build on the innovations it has introduced over the years.

Participate can visit the website at https://maxi-xlri.in/fair

Conceptualized by XLRI faculty Dr. Sharad Sarin in 1979, MAXI Fair allows students to learn the fundamentals of market research hands-on and enables them to come up with insights. With a mission to popularise the discipline of marketing at the institution; the event will witness students conducting research in disguise for various firms to study trends in market and consumer behavior.

42nd Maxi Fair the two-day flagship marketing fair has Dance Mania, Fashion Show, Games, Quiz, and more.

On Day-1, First up is Dance Mania for children, where no stage fright can stop them from showcasing their talent, there will be Masterchef to show off cooking skills. Next, for Jamshedpur's confident males and females, the flagship event fashion shows Ms. and Mrs. Jamshedpur.

On Day-2, MAXI Fair's long-standing vision is to bring together families through the spirit of the fair. This year given the Covid disruption, it’s been decided to cherish the small moments of togetherness that we share within our families through the most-loved event of Maxi fair-- Jamshedpur's Favourite Family. Finally, there will be two new events planned out- Cricket Mania and Photography. Capture the hidden gems of Jamshedpur with your camera or pit your wits against raging cricket fans.

Registered Participants can also participate in a fun-filled celebrity night with DJ Waale Babu famous Aastha GillGroove and chill from the comfort of your home with Aastha Gill in an interactive live concert at 6 pm on 31st January.

About MAXI: The Marketing Association of XLRI, or MAXI as it's fondly known, is the oldest committee on campus. Established forty-six years ago, in 1971, MAXI's mandate has always been simple - to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process. This is achieved through a mix of competitive events, talks, interaction sessions, conferences, and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. MAXI's events are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation - be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes - India's first seminar on the applications of Behavioral Research in Marketing

About XLRI:

XLRI-Xavier School of Management, Jamshedpur, is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the 'steel city' of Jamshedpur (www.xlri.ac.in). Over the last seven decades, the institute has grown into a top-ranking business management school of international repute with a wide portfolio of management programs and research publications. Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organizations and institutions across industry sectors. XLRI has been awarded two prestigious International Accreditations, viz. AACSB - The Association to Advance Collegiate Schools of Business and AMBA - Association of MBAs. XLRI has also earned the National Board of Accreditation (NBA) accreditation.

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