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Press Release

XLRI grounds decked up for a glamourous Day-2 concluding with a hysterical performance by Sorabh Pant and Kumar Varun

12th January, 2020

The Day-2 of 41 st MAXI Fair is nothing short of a spectacle. People from all over the city have flocked down to XLRI to attend the biggest Mela of the year with an overall footfall turning out to be 10,000+!

The day kickstarted with Art Attack event that witnessed an overwhelming response from 250+ kids where they let their creativity run wild by awakening their inner Picasso. This was followed by the Kids Dance Show which has more than 150 (solo+ group) performances. The judges have it tough deciding the best dances amongst all the mind-boggling performances. This event is set to be followed by the flagship event-'Jamshedpur's Favourite Family' where the families (40+) come together to battle it out in a fun event hosted by Radio City RJ Manoj for the ultimate prize of a TV worth Rs. 22,000 provided byNational Electronics, and of course-year-long Bragging Rights. It is the ultimate event wherein families get to know inner desires of kids, or favouritecolour of partner, or even how to survive and shop in a limited budget.

The day will conclude with a hilarious pro-show by two of the famous comedians, Mr. Sorabh Pant, from East India Comedy label, and Mr. Kumar Varun from the Canvas Laughter Club label at 7:30 PM!

About XLRI

XLRI-Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the 'steel city' of Jamshedpur (www.xlri.ac.in). Over the last six decades, the institute has grown into a top-ranking business management school of international repute with a wide portfolio of management programs and research publications. Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organizations and institutions across industry sectors. XLRI has been awarded two prestigious International Accreditations, viz., AACSB - The Association to Advance Collegiate Schools of Business and AMBA - Association of MBAs. XLRI has also earned the National Board of Accreditation (NBA).

About MAXI

The Marketing Association of XLRI, or MAXI as it's fondly known as, is the oldest committee on campus. Established forty-six years ago, in 1971, MAXI's mandate has been simple - to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process. This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation - be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes - India's first seminar on the applications of Behavioral Research in Marketing.