11th January, 2020
The 41st edition of MAXI Fair is being hosted in XLRI and the Day-1 of the Mela has already won the hearts of Jamshedpur's citizens. The day started with fitness event-Healthy Jamshedpur, Happy Jamshedpur that saw participation of 60+ families with some early morning Zumba and health tips from Talwalkar's experts. This was followed by Kids' Fashion Show with 85+ participants that got the city munchkins all dolled up. Next up was MasterChef hosted by Chef Wilson from The Golden Leaf Resorts who engaged the participants through interesting quizzes and cooking competition. To add to the glamour of the evening are the events Ms & Mrs. Jamshedpur and Dance Mania each with 80+ participants. Tomorrow's lineup includes Art Attack and Dance Show for the kids and Jamshedpur's favourite Family-a fun filled event for the entire family-being hosted by RJ Manoj from Radio City This year, MAXI Fair would be hosting not one but two renowned comedians, Mr. Sorabh Pant, from East India Comedy label, and Mr. Kumar Varun from the Canvas Laughter Club label tomorrow at 7:30 PM, which is sure to set Jamshedpur in hysterics.
XLRI-Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the 'steel city' of Jamshedpur (www.xlri.ac.in). Over the last six decades, the institute has grown into a top-ranking business management school of international repute with a wide portfolio of management programs and research publications. Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organizations and institutions across industry sectors. XLRI has been awarded two prestigious International Accreditations, viz., AACSB - The Association to Advance Collegiate Schools of Business and AMBA - Association of MBAs. XLRI has also earned the National Board of Accreditation (NBA).
The Marketing Association of XLRI, or MAXI as it's fondly known as, is the oldest committee on campus. Established forty-six years ago, in 1971, MAXI's mandate has been simple - to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process. This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation - be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes - India's first seminar on the applications of Behavioral Research in Marketing.