21st April, 2023
Xavier School of Management (XLRI), Jamshedpur, India won the prestigious EFMD (European Foundation for Management Development) 2022 edition of the Case Writing Competition award. One case from XLRI Case Research and Simulation Development Center (XL-CRSDC) “TruKKer: The Uberization of Trucking in MENA Region,” written by Prof. Trilochan Tripathy and Mr. Benudhar Sahu, won the award in the ‘Middle East and North Africa (MENA) Business Cases’ category, sponsored by School of Business, The American University in Cairo (AUC).
The case is about TruKKer, a UAE-based start-up founded by Gaurav Biswas to offer tech-driven organized logistics services in the fragmented land freight market in the MENA region. It discusses how end-to-end digitization and AI and ML tools spurred TruKKer’s growth, innovation, and competitive advantage in the MENA region. It offers detailed insights into TruKKer’s innovation-led land freight solutions and its mission to optimize logistics and fleet management in the land freight market. TruKKer’s home-base competitive advantage in the MENA region intertwined with asset-light business model, technology, and third-party logistics solutions created value for diverse stakeholders, which could be subject matter of discussion in the strategic management curriculum of MBA and EMBA program.
Prof Trilochan Tripathy, Associate Dean, XLRI Case Research and Simulation Development Center (XL-CRSDC) said, "Winning this global case writing award would promote brand XLRI and connect XLRI Case Research and Simulation Development Centre (XLRI-CRSDC) to the Business Schools across the world and Global Case Community. By winning this award, we are among the best Business Schools worldwide.”
"It is a great honour for me to be a part of this award. Certainly it would motivate us at XL-CRSDC to undertake similar endeavours in the future," said Mr. Benudhar Sahu, Manager, XL-CRSDC.
EFMD is a prominent global accreditation agency for business and management schools with their EQUIS (EFMD Quality Improvement System) accreditation. It announced the winners of the highly respected EFMD Case Writing Competition on April 20, 2023. Professors and case writers from some of the prominent global university and business schools like Saitama University, Nagoya University of Commerce & Business, INSEAD, Singapore Management University, Université Catholique de Louvain, Universidad Panamericana (IPADE), Universidad Autónoma de Occidente, Ivey Business School , Gordon Institute of Business Science, IMD- International Institute for Management Development, China Europe International Business School and XLRI – Xavier School of Management won the EFMD 2022 awards across different tracks. The global network covers around 977 institutional members and 30,000 management development professionals from diverse sectors, including academia, public service, business, and consultancy across 90 countries. EFMD is a distinctive forum for debating and discussing research, information, innovation, networking, and best practices in management development across the world.
About the XLRI Case Research and Simulation Development Centre (XL-CRSDC):
The Case Research and Simulation Development Centre was established with the vision to make XLRI a major business case repository in India. Its mission is to facilitate excellence in business pedagogy and research through cases. The Centre has forged strategic collaboration with several corporates and institutions to develop impactful field-based cases. Several field-based cases, in agreement with corporate firms, are already underway and some are near completion. These cases provide an in-depth understanding of the challenges faced by the firms. The Centre has developed more than 25 field-based and secondary cases. XL-CRSDC is also in the process of creating a digital repository for showcasing all its published cases. Once the microsite is launched the academicians and corporates can directly purchase cases for teaching and instructional purposes. The Centre provides language editing support to all the authors along with guidance on writing a structured case study. The flagship programme students and FPM research scholars are mentored by the Centre convenor to develop cases on start-ups and topics related to sustainability. XL-CRSDC also plans to organize a Case Teaching and Writing Workshop followed by an International Case Conference in 2023. Henceforth, the conference will be marked as an annual event hosted by the Centre. The workshop will be a platform for students, faculty, consultants, industry experts, professionals, and non-academicians to exchange ideas and foster mutual learning.