23rd December, 2022
After two years of wait, XLRI is back with Jamshedpur’s favorite fair to make this January more fun. This famous fair, which has been running for the past 42 years, also known as the MAXI Fair, holds a very special place in the hearts of the people of Jamshedpur and is being held on the 21st and 22nd of January. This fair has everything- from competitions for people of all age groups to food stalls.
MAXI Fair is organized every year by the students of the Marketing Association of XLRI. This fair was first held in 1979 and Dr. Sharad Sarin, professor of XLRI, was the biggest contributor to starting it. For the people of Jamshedpur, this is just a normal fair, but for the management students of XLRI, it is a way to research. Every year companies like HUL, ITC, Nestle, and Cadbury solve many research problems during MAXI Fair.
Like every year, Maxi Fair will be held in XLRI's football ground. For the entertainment of children, not only will the fair have fun rides, games, etc. but will also have lots of competitions. There will be competitions like Art Attack, Fancy dress, and Dance mania for kids, and Miss & Mrs. Jamshedpur, Jamshedpur’s Favorite family, and Masterchef for the adults, so that you can win exciting gifts. There will also be a variety of shops and food stalls so that you can buy your Lucknowi Jootis as well as eat your favorite chaat.
The 43rd XLRI MAXI Fair has something to entertain all members of the family.