About

The Marketing Association of XLRI or MAXI, as we call it, began its saga thirty years ago as a forum for carrying out marketing-related activities at XLRI involving the student community and the industry. We at MAXI believe that marketing is at the heart of any management process in the business world and this is well reflected in the various activities we organize round the year.

It has been our endeavor to inculcate in the students certain finer aspects of Marketing and therefore we ensure that a student's stay at XL is peppered with exciting events and fun-filled ways of getting a feel of the real thing.

Over the years MAXI has tried to keep pace with the changing marketing environment, with upgrading our ad server to a full fledged online Knowledge Centre, and getting eminent industry persona like Prahlad Kakkar to interact with students of XLRI.